Media, Arts & Communication

Based on the motto given by the Mother “At the service of Beauty and Truth” our vision and work in mass media is to make this powerful gift of the modern age into a joyful instrument for bringing higher and deeper values in our lives and for social transformation. Media has a large repertoire of techniques, instruments and forms and the creative potential for presenting the meaning and beauty of life, in all its living and dynamic splendour and wholeness. It has a versatile ‘hardware’ and the skills that can transform and create a new future. But it is not realising its higher potential. What is needed are new media and ‘software’ made of greater creativity, vision and values. INSTITUTE(s) AuroMedia, AuroFilms, AuroTV and SACAC AuroFilms and AuroTV are film and audio-visual production and distribution houses, entering the field to prepare quality films and television programmes which are not only informative and enjoyable but also touch, uplift, inspire and transform people. AuroMedia helps various communities use the power and reach of media for self-empowerment and to bring a change in the community from within itself. Sri Aurobindo Centre for Arts and Communication (SACAC) is based at Delhi. It is a pioneering effort in imparting value-based quality education in film and TV production, creative photography, journalism and advertising. It seeks to provide the physical and psychological space where students can develop their creative potential and acquire the necessary professional skills along with higher and deeper values in their search for excellence. More information on SACAC is available at www.sac.ac.in.

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